No More Incentivising Users To Like Pages
Starting November 5, 2014 (and August 7, 2014 for all new apps) like-gating will no longer be allowed on Facebook Pages.
According to Facebook,
“You must not incentivise people to use social plugins or to like a Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”
This seems a long time coming, as Facebook has slowly been implementing changes that help businesses build a valuable Facebook presence, not just a Page filled with likes.
See more about this here: http://www.searchenginejournal.com/facebook-bans-like-gating-incentivising-users-like-pages/113670/0