seo and google ads are effective digital marketing strategies

Which is better: SEO or Google Ads?

There’s a common misconception that simply having a website is enough to attract visitors and customers. That it’s something that can be created and then left alone.   In reality, though, if you’re looking to grow your client base and improve revenue, building a website is just the first step in creating an online presence.  ToRead more

Marketers are questioning the impact that ChatGPT will have on the industry.

ChatGPT: Marketing experts weigh in on the impact of the AI chatbot

“The Robots are Here”. Digital entrepreneur Brian Clark summed it up perfectly in the subject line of his newsletter about ChatGPT, a generative artificial intelligence (AI) chatbot that enables users to simulate human-like conversations with an AI application. As one of the hottest trending tools in the digital space right now, business owners and marketersRead more

php 8 upgrade

PHP 8 upgrade: We answer all your questions

What is PHP? PHP is a popular general-purpose scripting language that is especially suited to web development. About 77% of all active websites on the internet use PHP. All WordPress website sites run on PHP. PHP versions have a lifecycle of about three years, after which they are no longer supported. How do I knowRead more

POPI Act website privacy policy

POPI Act: Is your website compliant?

South Africa’s Protection of Personal Information Act affects how you, as a website owner, may use cookies and track visitors online. If your website, company or organisation is located in South Africa and you process personal information, you are legally obliged to comply with the new regulations. Moreover, if your website is not located inRead more

how to ask for a Google review

Why Google reviews matter (plus 5 easy ways to get them)

Google reviews matter to your business. Perhaps more than you realise. Did you know, for example, that Google factors reviews into its local ranking algorithm? So while good reviews on Google improve your reputation, they also help you get an edge over your competitors in local search rankings. The Google My Business website says: ”MoreRead more

how to add a new post tp your WordPress website

How to add a new post to your WordPress website in 7 easy steps

The great thing about a website that’s built on a Content Management System (CMS) is that it’s nimble. It uses software to help you create, edit and publish content without having to know how to code – or even how coding works. More than half of all websites are built using a CMS. One ofRead more

Select Web website builders blog

Website builders: Why DIY is NOT your best option

“Build a stunning website in 10 minutes”. The link jumped out at me from the Google Ad. Stunning? In 10 minutes? It takes me longer than that to brew a decent cup of coffee. Let alone build a website, stunning or not. If you’ve decided that it’s time to develop a new website or revampRead more

COVID-19 Corona Virus South African Resource Portal

Covid-19: New rules for .za websites

According to government regulations published yesterday, all websites that end in “.za” are required to link to the health department’s Covid-19 portal. Clause 5.1.4 of the regulations contained in a government gazette, which have been issued in terms of the Disaster Management Act, state: “All Internet sites operating within the .zaDNA top-level domain must haveRead more

What does the future hold for SEO?

What does the future hold for SEO?

Blog posts from two highly respected digital marketers this week regarding the future of SEO (search engine optimisation) left an impression on me.  As a blog and SEO writer, I was intrigued by Mark Shaefer’s thoughts about the “pretty wild and unexpected turns” that SEO is taking these days. And the subject line of NeilRead more

What the PHP version 7.2 upgrade means for your website

What the PHP version 7.2 upgrade means for your website 

PHP is a popular general-purpose scripting language that is especially suited to web development. In fact, 82% of all active websites on the internet use PHP.  Our servers have been automatically upgraded to PHP version 7.2. This means that security updates for PHP versions 5.6 and 7.0 have ended. So, what does this mean forRead more