SOCIAL MEDIA MARKETING

Social media that gives people a reason to notice you

Social media should do more than keep your business busy online. It should help the right people recognise your business, understand what you offer and feel confident taking the next step.

We plan, create and manage practical social media activity across Facebook, Instagram and LinkedIn, with paid Meta advertising available as a separate service.

More than simply posting

Consistent social media helps your business remain visible while building familiarity, credibility and opportunities for engagement.

  Monthly content planning

  Professional organic posts

  Targeted Meta advertising

  Ongoing measurement and improvement

Organic content and paid advertising can work together, but they do not have to be purchased together.

Attention Is Good. Action Is Better.

“The goal is not to be good at social media.
The goal is to be good at business because of social media.”

Greg Rule – Select Web

WHERE YOUR BUSINESS SHOWS UP

The right message for each social platform

People use different platforms in different ways. We adapt the presentation and wording where appropriate, rather than treating every channel as an identical posting destination.

Your business does not need to chase every trend. It needs a clear, consistent presence on the platforms that matter to its customers.

Facebook

Build familiarity, share useful updates and reach established audiences through organic content and targeted advertising.

Instagram

Present your products, services and business personality through strong visual content, stories and advertising.

LinkedIn

Share professional knowledge, company news and useful industry content with business decision-makers.

CHOOSE THE SUPPORT YOU NEED

Organic content and paid advertising, clearly separated

Some businesses need a professional, consistent social presence. Others want targeted advertising to generate awareness or enquiries. You can choose either service independently or combine them.

01

Social Media Management

Eight to ten professionally created organic posts per month across Facebook, Instagram and LinkedIn.

From R5,000 per month

02

Meta Advertising

Management of up to two Facebook and Instagram advertising campaigns, including an initial R3,000 advertising budget.

From R5,500 per month

03

Combined Social Marketing

Consistent organic content supported by targeted Meta advertising and a shared monthly plan.

From R10,500 per month

SOCIAL MEDIA MANAGEMENT

Build a consistent presence without adding to your workload

Social media management gives your business a planned and professional presence without requiring your team to continually decide what to post next.

We develop a monthly content direction, create the graphics and captions, adapt content for each platform where appropriate and schedule eight to ten posts across Facebook, Instagram and LinkedIn.

Social Media Management from R5,000 per month.
Photography, video production and extensive community management are quoted separately.

Content planning

Prepare a practical monthly content calendar around your services, expertise, offers and business activity.

Design and captions

Create professional graphics, write clear captions and select relevant hashtags where they add value.

Publishing across platforms

Schedule content across Facebook, Instagram and LinkedIn, with sensible adaptations for each audience.

Monitoring and reporting

Provide basic monitoring of comments and enquiries, together with a monthly performance report.

META ADVERTISING

Turn attention into targeted opportunities

Meta advertising helps your business reach selected audiences across Facebook and Instagram instead of relying only on existing followers and organic reach.

We plan and manage up to two campaigns per month. A campaign may contain several advert, creative and audience variations for meaningful testing and optimisation.

Campaign planning

Define the campaign objective, offer, audience, message and most suitable route to enquiry.

Creative variations

Develop and test multiple advert variations where appropriate, rather than relying on a single advert.

Audience targeting

Build relevant audiences using location, interests, behaviour and available first-party information.

Optimisation and reporting

Monitor performance, adjust campaigns and report on the results that matter to the agreed objective.

What the starting price includes

Meta Advertising from R5,500 per month, including R3,000 in advertising spend and Select Web’s campaign management. Larger budgets, additional campaigns and specialist production are quoted separately. LinkedIn advertising is not included.

A HUMAN POINT OF VIEW

Being seen is only the beginning

“Posting three times a week is easy. Giving anyone a reason to care is the tricky part.”

Social media should feel social

We aim to create useful, recognisable content that sounds like your business and respects the people reading it.

Useful over noisy

Share information, ideas and offers that give people a genuine reason to pay attention.

Consistent, not repetitive

Maintain a dependable presence while varying the topics, formats and reasons for posting.

Human and recognisable

Use a tone and visual style that feels appropriate for your business rather than copied from a trend.

Connected to action

Give interested people a clear next step, whether that is visiting, enquiring, calling or learning more.

HOW WE WORK

A practical plan before the first post or advert

We begin by understanding your business, audience, available content and objectives. From there we recommend the most useful mix of organic content, paid advertising or both.

01 Understand

Review your business, audience, platforms, existing activity, available content and marketing priorities.

02 Plan

Prepare the monthly content direction and, where applicable, define advertising objectives and audiences.

03 Create and publish

Develop approved content, schedule organic posts and launch paid campaigns in a practical sequence.

04 Learn and improve

Review platform activity, advertising results and enquiry quality, then improve the next month’s work.

RESULTS THAT MATTER

Measure more than likes and clicks

Performance depends on your market, offer, content, budget and starting position. We focus reporting on useful progress and meaningful business actions, not attractive numbers without context.

CLEAR EXPECTATIONS

Good social media needs something worth saying

We can plan, write, design and manage the activity, but the strongest content is supported by genuine information from inside your business. We will agree what your team needs to supply and what we can create or source.

What is included

What is quoted separately

We will recommend a realistic service level based on your objectives, available content and budget.

FREQUENTLY ASKED QUESTIONS

A few things you may be wondering about

Do we need both social media management and Meta advertising?

No. They are separate services. You can choose organic social media management, Meta advertising or a combined approach based on your goals and budget.

Our organic social media service covers Facebook, Instagram and LinkedIn. Content is adapted where appropriate because people use each platform differently.

The starting package includes monthly planning, eight to ten professionally created organic posts, caption writing, suitable hashtag selection, publishing across Facebook, Instagram and LinkedIn, basic monitoring and a monthly report.

It includes management of up to two Facebook and Instagram advertising campaigns per month and an initial R3,000 advertising budget. Larger budgets and additional campaigns are quoted separately.

No. Each campaign may contain several advert, creative and audience variations where appropriate. This allows us to test different approaches and improve performance.

We can use suitable photographs and videos supplied by your business, and we can create or source supporting graphic content where required. Original photography, filming and extensive editing are quoted separately.

The starting package includes basic monitoring. Extensive community management, customer service and continuous response handling require a separately agreed scope.

No responsible provider can guarantee a fixed number of followers, interactions or enquiries. Results depend on the market, offer, content, budget and audience response. We can plan carefully, manage the work and improve it using real performance information.

SOCIAL MEDIA REVIEW

Let’s find the right social media starting point

Tell us about your business, current platforms and what you want social media to achieve. We’ll review your enquiry and contact you to discuss the most practical next step.

What happens next?

  We review your current presence
We look at your platforms, website, audience and existing activity.

  We contact you
We arrange a suitable time to discuss your goals and available content.

  We recommend a starting point
We explain whether organic management, Meta advertising or a combined approach is most suitable.

No inflated follower promises. No posting just to fill a calendar.
Just purposeful social media built around your business.

Request a Social Media Review

Complete the form and we’ll arrange a suitable time.