Case Studies
Select Web planned, wrote, designed and developed a new e-commerce website for UNASKIN, bringing its skincare brand and product range into a clear, accessible shopping experience.
The project combined brand storytelling, practical skincare guidance and online shopping, helping visitors explore the range and understand where to begin.
UNASKIN
South Africa
Skincare
E-commerce and product sales
Website planning, copywriting, design and development
UNASKIN is a South African skincare brand focused on melanin-rich skin.
Its website needed to introduce the brand, explain its products and support online sales. It also needed to help customers navigate a purchase that can involve several questions, from choosing products for a particular skin concern to understanding how those products fit into a daily routine.
We approached the project with three connected priorities.
This meant considering the information customers would need alongside the design and shopping functionality.
Some visitors arrive knowing which product they want. Others need guidance before they are ready to shop.
We structured the website to support both.
The Shop gives customers direct access to the product range. Your Routine explains how products fit into daily skincare. Skin Concerns offers another starting point, helping visitors explore the range through the concerns that matter to them.
The brand story, frequently asked questions and contact information provide further context and ways to find help.
Together, these pages create several routes into the store, each built around a different customer need.
Product information plays an important role in an online store. Customers need to understand what they are considering and how it relates to their needs.
We developed the website content around the brand, its range and the steps involved in choosing products. The routine and skin concern pages connect that guidance with opportunities to explore relevant products.
This gives the supporting content a practical role in the shopping journey.
The website’s restrained green and white palette, considered typography and product imagery give UNASKIN a consistent visual identity across its pages.
We used clear headings, space between sections and visible buttons to help visitors move through the content. The design brings attention to the products while giving the brand’s message and skincare guidance room to be understood.
The same approach carries through from the home page to the supporting pages and store.
We developed the website using WordPress, Elementor Pro and WooCommerce.
The store brings together product listings, individual product pages, a shopping cart and checkout. Customers can move from learning about the range to selecting products and placing an order within the same website.
We also designed the layouts for desktop, tablet and mobile screens, considering how navigation, product information and shopping controls adapt to smaller displays.
UNASKIN now has a dedicated online store that combines its brand story, skincare guidance and product sales.
Visitors can browse the range directly, explore products through their skin concerns or learn how to build a routine. The completed website gives the business a platform for presenting its products and accepting online orders.
The client thanked Select Web for an excellent site, providing positive feedback on the completed project.
This project brought the brand, its product information and online shopping into one connected experience. By planning around different customer needs, we gave visitors clear ways to explore UNASKIN and take the next step towards a purchase.
A useful online store starts with understanding your business, your products and the people buying from you.
Whether you are launching a new store or improving an existing one, Select Web can help you bring the planning, content, design and development together.
Request a strategy call to discuss your e-commerce needs and what your website should achieve.
We make websites work.
