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Advertise in Google Ads

Advertise on Google Ads: 5 Compelling Reasons why you should.

In the vast digital landscape, advertising on Google is not just an option; it’s a strategic move that can catapult your company to new heights. If you’ve been contemplating whether to dive into Google Ads, here are five compelling reasons why it’s a game-changer for your business and you should advertise on Google Ads. InstantRead more

Marketers are questioning the impact that ChatGPT will have on the industry.

ChatGPT: Marketing experts weigh in on the impact of the AI chatbot

“The Robots are Here”. Digital entrepreneur Brian Clark summed it up perfectly in the subject line of his newsletter about ChatGPT, a generative artificial intelligence (AI) chatbot that enables users to simulate human-like conversations with an AI application. As one of the hottest trending tools in the digital space right now, business owners and marketersRead more

how to ask for a Google review

Why Google reviews matter (plus 5 easy ways to get them)

Google reviews matter to your business. Perhaps more than you realise. Did you know, for example, that Google factors reviews into its local ranking algorithm? So while good reviews on Google improve your reputation, they also help you get an edge over your competitors in local search rankings. The Google My Business website says: ”MoreRead more

look for value not price in digital marketing

Digital marketing is all about value, not price

Legendary investor Warren Buffett once quipped that “price is what you pay; value is what you get”. While this saying arguably holds true for most of the goods and services we buy today, it’s definitely on the money (pardon the pun) when talking about website development and digital marketing services. In these tough economic times, whereRead more

digital marketing is good value for money

The value of measurable digital marketing campaigns

The value of measurable digital marketing campaigns can really come to the fore in sluggish economies. In these recessionary times, those in charge of the marketing purse strings in their companies will also be looking for the most bang from their buck. In many cases, the bang would have all but disappeared because no bucksRead more

part of your digital strategy means hanging out where your prospects are online

Digital strategy: Are you meeting your prospects online?

A recently released report has highlighted the growing importance of online content creation in the form of blogs, videos and SEO-driven content in business-to-business (B2B) digital strategy. The report by Hubspot, entitled “State of Inbound 2017”, reveals leading marketing and sales challenges businesses face today. It also examines new trends and channels that will soonRead more

no online presence

Your business is invisible without an online presence

Your business is doomed to fail without an online presence. This new mobile-friendly website development for www.blupool.co.za is an example of what we can do for your business. It is vitally important that your company stands out from the crowd and makes a lasting positive impression when customers find you on search engines and visitRead more