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In the vast digital landscape, advertising on Google is not just an option; it’s a strategic move that can catapult your company to new heights. If you’ve been contemplating whether to dive into Google Ads, here are five compelling reasons why it’s a game-changer for your business and why you should advertise on Google Ads.Read more

“The Robots are Here”. Digital entrepreneur Brian Clark summed it up perfectly in the subject line of his newsletter about ChatGPT, a generative artificial intelligence (AI) chatbot that enables users to simulate human-like conversations with an AI application. As one of the hottest trending tools in the digital space right now, business owners and marketersRead more

Google reviews matter to your business. Perhaps more than you realise. Did you know, for example, that Google factors reviews into its local ranking algorithm? So while good reviews on Google improve your reputation, they also help you get an edge over your competitors in local search rankings. The Google My Business website says: ”MoreRead more

Legendary investor Warren Buffett once quipped that “price is what you pay; value is what you get”. While this saying arguably holds true for most of the goods and services we buy today, it’s definitely on the money (pardon the pun) when talking about website development and digital marketing services. In these tough economic times, whereRead more

The value of measurable digital marketing campaigns can really come to the fore in sluggish economies. In these recessionary times, those in charge of the marketing purse strings in their companies will also be looking for the most bang from their buck. In many cases, the bang would have all but disappeared because no bucksRead more

A recently released report has highlighted the growing importance of online content creation in the form of blogs, videos and SEO-driven content in business-to-business (B2B) digital strategy. The report by Hubspot, entitled “State of Inbound 2017”, reveals leading marketing and sales challenges businesses face today. It also examines new trends and channels that will soonRead more