On Sunday evening, Google announced a new ad product it hopes will help it gain more share of the mobile advertising market.
The new product is quite similar to a service and format available from Facebook, and are advertising products marketers love most about social networks.
Google has announced a new product called “Customer Match.” It works in a similar way to Facebook’s popular “Custom Audiences” product, which the social network rolled out to all advertisers back in 2013.
Custom Match allows advertisers to upload a list of email addresses, which can be matched to signed-in users on Google. They can then target ad campaigns at that specific audience.
Google explains in the blog post how Custom Match works and why it’s useful for marketers:
Let’s say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For example, when these rewards members search for “non-stop flights to new york” on Google.com, you can show relevant ads at the top of their search results on any device right when they’re looking to fly to New York. And when those members are watching their favorite videos on YouTube or catching up on Gmail, you can show ads that inspire them to plan their next trip.
Google’s Customer Match will also let marketers create “Similar Audiences” to reach new customers. These are the users that share interests and characteristics with an advertiser’s existing customers. Both the new products will be rolling out “in the next few weeks,” according to Google.
Select Web can develop a new ad campaign for you to take advantage of this exciting new ad product when it goes live. Contact us to discuss your requirements.0