If a picture is worth a thousand words, how much is a moving picture worth? Key messages, ideas and awareness campaigns are increasingly communicated using video and motion graphics because they make complex processes engaging and easy to understand.
Businesses have realised that the presence of video affects the most important search engine optimisation ranking factor – content.
Video is evidence of quality content, and as part of a media mix on a site, it helps send signals to search engines that your page or site contains rich media relevant to search requests.
Besides making complex information more accessible and engaging, video and motion graphics have become an important brand building tool for companies.
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