It’s a hashtag that’s certainly got its fair share of airplay on social media over the past week or so.
As #NoConfidence dominated the Twittersphere and took over our Facebook timelines, it got us at the office wondering:
Were it to be put to a vote of no confidence, would your website come through with flying colours?
Or would is scrape through, with its reputation having taken a heavy knock?
What are you doing to ensure your users continue to “vote” for you - by engaging in your website, consuming your blog content, completing enquiry forms and requesting quotes?
Quite simply, if your website is not instilling a level of confidence and, as a result, trust among your users you’re missing out on a massive opportunity.
Because if they’re not “voting” for you, they’re “voting” for your opposition. That’s just the nature of the World Wide Web. The choice is endless.
So, to ensure your website gets the proverbial box ticked from your users - who are all potential clients - keep these ideas in mind:
It goes without saying that good website design is so important for making the right impression on your target audience. Website visitors make judgment calls in the blink of an eye and it’s estimated that one in five will leave and never return.
A good design, therefore, is vital to establishing trust with your visitors and giving them the confidence that they can do business with you.
Feedback from genuine customers in the form of testimonials or reviews is a great way to attract new business. Endorsements from recognisable companies or brands can also go a long way to cementing your credibility and telling prospects they can be confident that you can deliver on your promise.
SSL is the pillar of our secure Internet and it protects your sensitive information as it travels across the world's computer networks. SSL is essential for protecting your website, even if it doesn't handle sensitive information such as credit cards.
It provides privacy, critical security and data integrity for both your websites and your users' personal information. It also creates trust by giving visual clues through browsers, such as a padlock icon, to make sure visitors know when their connection is secured.
By providing an address, telephone number and high-quality images of your office and employees you develop a sense of trust because you make your business authentic and more personal. It gives your users something to relate to. - Gregory Rule
Starting this month Google will begin marking HTTP pages that collect passwords or credit cards on its Chrome browser as non-secure.
The move signals the company’s intention to help users browse the web safely and forms part of its long-term plan to mark all HTTP sites as non-secure.
Your website should be the central hub where you add and publish new content which can be shared across your various channels – using videos, blog, social media, email newsletter and a host of other content marketing strategies. However, all your digital activities should point people back to your website, which if finely tuned and professional in its appearance will convert visitors into customers.
UX is based on 200 years of scientific knowledge, 30 years of industry best practices and specifically applied research.
User experience (ux) is a human-centric approach to understanding how people engage with technology, and how to build the best web experiences possible.
Consider the following:
88% of online consumers are less likely to return to a site after a bad experience.
94% of a user’s first impressions are design-related.
73% of consumers access websites on their mobile devices.
The best user experience practice comes from a deep knowledge of buyer personas.
Businesses must couple this deep knowledge of users with information that is:
Useful: Your website should deliver specific value to specific buyers.
Usable: The site should be easy-to-navigate on all devices.
Desirable: Your design must be attractive, intelligent, and easy to look at.
Findable: Users should have no problems finding key information through navigation and search.
Accessible: Your content needs to be accessible to people with disabilities.
Credible: Your site needs authority and sufficient quality of content to be believable.
If you want more than pretty pictures from your website development, have a chat to us here at Select Web.
We will ensure that your customers are left with an outstanding user experience when they visit your new website.
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