It’s a hashtag that’s certainly got its fair share of airplay on social media over the past week or so.

As #NoConfidence dominated the Twittersphere and took over our Facebook timelines, it got us at the office wondering:

 

Were it to be put to a vote of no confidence, would your website come through with flying colours?
Or would is scrape through, with its reputation having taken a heavy knock?

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Starting this month Google will begin marking HTTP pages that collect passwords or credit cards on its Chrome browser as non-secure.

The move signals the company’s intention to help users browse the web safely and forms part of its long-term plan to mark all HTTP sites as non-secure.

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Your website should be the central hub where you add and publish new content which can be shared across your various channels – using videos, blog, social media, email newsletter and a host of other content marketing strategies. However, all your digital activities should point people back to your website, which if finely tuned and professional in its appearance will convert visitors into customers.

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How important is user experience? (UX)

UX is based on 200 years of scientific knowledge, 30 years of industry best practices and specifically applied research.

User experience (ux) is a human-centric approach to understanding how people engage with technology, and how to build the best web experiences possible.

Consider the following:

  • 88% of online consumers are less likely to return to a site after a bad experience.

  • 94% of a user’s first impressions are design-related.

  • 73% of consumers access websites on their mobile devices.

 

The best user experience practice comes from a deep knowledge of buyer personas.

 

Businesses must couple this deep knowledge of users with information that is:

  • Useful: Your website should deliver specific value to specific buyers.

  • Usable: The site should be easy-to-navigate on all devices.

  • Desirable: Your design must be attractive, intelligent, and easy to look at.

  • Findable: Users should have no problems finding key information through navigation and search.

  • Accessible: Your content needs to be accessible to people with disabilities.

  • Credible: Your site needs authority and sufficient quality of content to be believable.

If you want more than pretty pictures from your website development, have a chat to us here at Select Web.
We will ensure that your customers are left with an outstanding user experience when they visit your new website.

 

Read more here....

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