Last year, we highlighted seven eye-catching website design trends that we predicted would make their mark in 2017. In keeping with this tradition, we thought it only right to highlight what we believe are the top eight trends that will dominate website design in 2018. (Yes, we’re working our way to a top 10 in 2020!)
Web design, much like fashion, is often subject to crazes, fads and whims that blow hot for a season and are cold the next. That said, some of the emerging trends for this year might show their usefulness from both a user and a designer perspective and set a trend for years to come.
Your website should be the central hub where you add and publish new content which can be shared across your various channels – using videos, blog, social media, email newsletter and a host of other content marketing strategies. However, all your digital activities should point people back to your website, which if finely tuned and professional in its appearance will convert visitors into customers.