It’s a hashtag that’s certainly got its fair share of airplay on social media over the past week or so.

As #NoConfidence dominated the Twittersphere and took over our Facebook timelines, it got us at the office wondering:

 

Were it to be put to a vote of no confidence, would your website come through with flying colours?
Or would is scrape through, with its reputation having taken a heavy knock?


What are you doing to ensure your users continue to “vote” for you - by engaging in your website, consuming your blog content, completing enquiry forms and requesting quotes?

Quite simply, if your website is not instilling a level of confidence and, as a result, trust among your users you’re missing out on a massive opportunity.

Because if they’re not “voting” for you, they’re “voting” for your opposition. That’s just the nature of the World Wide Web. The choice is endless.

So, to ensure your website gets the proverbial box ticked from your users - who are all potential clients - keep these ideas in mind: 

1. Appearance

It goes without saying that good website design is so important for making the right impression on your target audience. Website visitors make judgment calls in the blink of an eye and it’s estimated that one in five will leave and never return.

A good design, therefore, is vital to establishing trust with your visitors and giving them the confidence that they can do business with you.

 

2. Testimonials

Feedback from genuine customers in the form of testimonials or reviews is a great way to attract new business. Endorsements from recognisable companies or brands can also go a long way to cementing your credibility and telling prospects they can be confident that you can deliver on your promise.

 

3. Transparency

Website users don’t like any nasty surprises. By being transparent and answering their questions - be it through a clear privacy policy, a FAQ section or contact details - you can proactively answer a lot of questions they might have. In the process, you are giving them a clear signal that they can be confident in you.

 

4. Security

SSL is the pillar of our secure Internet and it protects your sensitive information as it travels across the world's computer networks. SSL is essential for protecting your website, even if it doesn't handle sensitive information such as credit cards.

It provides privacy, critical security and data integrity for both your websites and your users' personal information. It also creates trust by giving visual clues through browsers, such as a padlock icon, to make sure visitors know when their connection is secured.

 

5. Personality

By providing an address, telephone number and high-quality images of your office and employees you develop a sense of trust because you make your business authentic and more personal. It gives your users something to relate to. - Gregory Rule

 

 

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Another month, another damaging cyber attack unleashed across the globe.

According to Reuters the latest attack that appears to have targeted Ukrainian businesses could have been started at a Ukrainian accounting firm by a virus that got into a computer system via a “phishing” email.

The emails containing infected Word and PDF attachments were written in Russian and Ukrainian and were designed to lure people into opening them.

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Let’s set the scene. You’ve just moved into your company’s modern new offices. You can’t help but notice how the porcelain tiles in the reception area are gleaming under the down lighters and the company sign is sitting just right on the on the wall.

The indoor landscaping was worth the cost, you think to yourself, as you pass your smiling receptionist behind the polished wooden desk on the way to your spacious corner office. You’ve arrived, you hear your inner voice saying . . .

But your joy is to be short-lived.

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WordPress is known for being one of the most popular and user-friendly website platforms available online, but this means it can also be more vulnerable to attacks than other content managed systems.

In the past few days, attacks on WordPress websites have spiked because of a vulnerability in software versions 4.7.0 and 4.7.1. The vulnerability, which is in the platform’s REST API, enables unauthenticated hackers to modify the content of any post or page within a WordPress site.

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Starting this month Google will begin marking HTTP pages that collect passwords or credit cards on its Chrome browser as non-secure.

The move signals the company’s intention to help users browse the web safely and forms part of its long-term plan to mark all HTTP sites as non-secure.

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The internet was brought to its knees recently following a sophisticated, highly distributed attack on Dyn, a US company that provides domain registration services.

The attack, in which some marquee websites such as Netflix, PayPal, the New York Times and Twitter were taken down temporarily, has left many wondering just how safe the internet really is and once again brought into sharp relief the importance of cyber security.

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As the long summer days give way to early sunsets and colder weather, the massive marketing machines of the pharmaceutical companies have gone into overdrive.

On TV, radio, online and in print we are being bombarded with adverts promoting flu shots, vitamins and supplements as we head into winter. We are also constantly being reminded to stock up on fresh fruit and veggies to stay healthy and keep the flu at bay. Prevention is better than cure is the mantra of the season.

Staying on top of our personal wellness is important because it allows us to keep up with our busy work and life schedules. If our immune systems were to become compromised, our schedules are interrupted, leading to downtime.

For many of us, one of our key allies in simplifying our lives is technology. But have you given much thought to what may happen if the systems that drive the technology we use were to become compromised?

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The Importance of Maintaining Your Website

Is your website living up to expectations? Is it driving traffic and revenue for your business? Are you getting a solid return on your website investment? If you answered no to any of these questions, read on. This prescription may be just what the doctor ordered.

But you may be thinking to yourself, I did everything right. I got a professional company to design a great looking website and did some SEO work to help make sure I had the right focus and content. But it just isn’t producing like I expected.

The problem is a common one. I call it the “build it and forget it” syndrome. You work really hard at creating a beautiful and engaging website, but then get busy and move on to other things letting your website languish and lose its lustre.

But it doesn’t have to be that way.

Show Your Website Some Love – And it will Love you Back

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