Your website is a great way to promote and sell your products and services. However, in an online world where the limits of trust are constantly being tested, users may be forgiven for being sceptical about your offering if your website is not up to scratch.

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When I was growing up, the saying went that when America sneezed the whole world caught a cold.

But, times they are a-changin', faster even than Bob Dylan himself could have imagined when he penned that classic in 1963.

Now we can easily replace America with a new superpower. And no, it’s not China. It’s Google.

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