A recently released report has highlighted the growing importance of online content creation in the form of blogs, videos and SEO-driven content in business-to-business (B2B) marketing strategies.

The report by Hubspot entitled “State of Inbound 2017” reveals the top marketing and sales challenges and priorities businesses face today while examining new trends and channels that will soon affect the way we all do business.

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If a picture is worth a thousand words, as the old saying goes, how much is a moving picture worth?

Well, these days where companies are investing heavily in creating content to deliver their marketing messages – particularly for video and motion graphics - the answer may well be “priceless”.

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