So the odd red box of chocolates or random coffee mug with the witty phrase you barely noticed on your trip to the mall in January has turned into a pile of merchandise stacked high at the shop entrance. Yes, dear reader, Valentine’s Day is upon us.

We know you’ll remember to do something nice for your someone special. But while you’re busy spreading the love, don’t forget about your website. Your website is a vital member of your team. However, it needs constant attention from you so that it can continue to function at its peak, showcase your business and bring in those leads.

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A recently released report has highlighted the growing importance of online content creation in the form of blogs, videos and SEO-driven content in business-to-business (B2B) marketing strategies.

The report by Hubspot entitled “State of Inbound 2017” reveals the top marketing and sales challenges and priorities businesses face today while examining new trends and channels that will soon affect the way we all do business.

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If a picture is worth a thousand words, as the old saying goes, how much is a moving picture worth?

Well, these days where companies are investing heavily in creating content to deliver their marketing messages – particularly for video and motion graphics - the answer may well be “priceless”.

Published in Latest News