The rags to riches story of Marcus Sheridan is etched into internet marketing lore. It holds valuable lessons about the significant impact blogging can have on your business.
So the odd red box of chocolates or random coffee mug with the witty phrase you barely noticed on your trip to the mall in January has turned into a pile of merchandise stacked high at the shop entrance. Yes, dear reader, Valentine’s Day is upon us.
We know you’ll remember to do something nice for your someone special. But while you’re busy spreading the love, don’t forget about your website. Your website is a vital member of your team. However, it needs constant attention from you so that it can continue to function at its peak, showcase your business and bring in those leads.
Your website should be the central hub where you add and publish new content which can be shared across your various channels – using videos, blog, social media, email newsletter and a host of other content marketing strategies. However, all your digital activities should point people back to your website, which if finely tuned and professional in its appearance will convert visitors into customers.