No matter how you slice and dice it, online reviews matter. We live in a world where increasingly people open an app or visit a website to express themselves, to gather information and to share their experiences.
One of the most popular ways of gathering information and sharing experiences is by using reviews - either by posting them or reading them - especially those on Google.
Starting this month Google will begin marking HTTP pages that collect passwords or credit cards on its Chrome browser as non-secure.
The move signals the company’s intention to help users browse the web safely and forms part of its long-term plan to mark all HTTP sites as non-secure.
For a couple of years now Google has been making big announcements for the spring, and they’ve usually revolved around mobile devices. In 2013 they announced Enhanced Campaigns, which did away with the old practice of creating separate desktop and mobile campaigns. Every year since then we’ve received more and more mobile ad types and features. This year is no different.
Google keeps on stressing mobile-first, which means that the look of the SERP (Search Engine Results Page) is changing in ways that favour mobile devices. Of course, paid ads need to adapt to the mobile-first world too, and Google has recently announced some new and fascinating changes to AdWords, rolling out over the next few months, that PPC (Pay Per Click) marketers need to think about seriously.
The battle between websites can get downright fierce in some industries while other verticals require very little to rank or outperform their online competition.
In either business scenario, there are three easy, but proven effective website changes companies can make to gain the upper hand on their less-optimized competition in the local search market.
1. GMB SITE MIRRORING
Many people set up Google My Business (GMB) listings, stuff a few keywords in the description and call it good. There are actually several things you can do to further optimize your GMB listing and how it works with your website. One of which is structure mirroring. When you set up your GMB listing you are given the option to select categories. Let’s say that you are a digital marketing company and you choose:
On Sunday evening, Google announced a new ad product it hopes will help it gain more share of the mobile advertising market.
The new product is quite similar to a service and format available from Facebook, and are advertising products marketers love most about social networks.
Google has announced a new product called "Customer Match." It works in a similar way to Facebook's popular "Custom Audiences" product, which the social network rolled out to all advertisers back in 2013.
Custom Match allows advertisers to upload a list of email addresses, which can be matched to signed-in users on Google. They can then target ad campaigns at that specific audience.
Google explains in the blog post how Custom Match works and why it's useful for marketers:
Let's say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For example, when these rewards members search for “non-stop flights to new york” on Google.com, you can show relevant ads at the top of their search results on any device right when they’re looking to fly to New York. And when those members are watching their favorite videos on YouTube or catching up on Gmail, you can show ads that inspire them to plan their next trip.
Google's Customer Match will also let marketers create "Similar Audiences" to reach new customers. These are the users that share interests and characteristics with an advertiser's existing customers. Both the new products will be rolling out "in the next few weeks," according to Google.
Select Web can develop a new ad campaign for you to take advantage of this exciting new ad product when it goes live. Contact us to discuss your requirements.
What’s new in SEO?
The search space has been lately engaged in an algorithm updates race.
On April 21st Google hit mobile search with its long-awaited Google Mobile-Friendly Update and only the mice in the fields remain ignorant of this. The experts from Google pointed that Mobilegeddon was even larger than Penguin or Panda. According to a recent study twice as many non-mobile friendly pages lost rankings as gained after the Mobile Update. If you have not yet re-optimized your website to meet mobile-friendly guidelines, you’d better start working on it before you take that vacation.
Here is the Ten Point Mobile SEO Issues Checklist you will need to check your website pages for in order to gain the rankings you may perhaps have lost.
But this is not the last Mobile-Friendly Update that comes into our view. At SMX Sydney, Garry Illyes (Webmaster Trends Analyst at Google) just said there will be another update called Platypus targeting slow page speed and app download interstitials usage.
In addition to all this noise, Google has confirmed that it is now official that there are more searches on mobile devices than on desktops. This is big news and, if you want to dominate on Google search, then the mobile search optimization strategy is in your first-rate priority do-to list.
On May 6th, Google officially updated and renamed the Search Queries report in its Webmaster Tools. Now, in your Webmaster Tools you can find the Search Analytics report with more accurate data and filtering options.
On May 20th, Google Webmaster Tools was rebranded into Google Search Console. Google decided to changes the ten year old name of the tool to a more universal because it is used not only by webmasters but also by website owners, SEO experts, marketing specialists, designers, web developers etc.
At the beginning of June, the Google team announced that they are going torework the Penguin algorithm so it runs on a permanent basis. It means that there won’t be any manual actions toward ranking changes because the data will be refreshed all the time. It doesn’t mean that you can sit and relax because individual websites can still be hit with huge overnight ranking losses. This means that you will need to work towards keeping your backlink profile ever clean and genuine in the eyes of Google.
According to Search Engine Land this year the SEO Success Factors Table has been immensely updated and complemented by new factors such as the availability of Vertical Search, HTTPS and Direct Answers results. Greater Importance has been given to Mobile Friendliness and Structured Data etc.
The fact that Social and Search have become more integrated and interlinked is proven by the latest Google-Twitter deal. Starting on May 19, users in the U.S. can see relevant and real-time tweets in their search results when using the Google search app on iOS and Android. That’s good news for search giants, users and for brands. Twitter promises to bring its real-time content on to desktop search and to more countries in the upcoming months.
Unlike with Twitter, Facebook doesn’t want to rely on Google and decided to build its own in-app search engine. Thanks to its own search team, Facebook is already testing the ability to crawl and return content for users without the need for them to search Google directly.
At the beginning of June, Instagram announced plans to launch InstaAds which will be labeled as “Sponsored.”