Top 7 website design trends for 2017

Jan 12, 2017
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In the same way that you run your business in a professional way by dressing appropriately and being on time for appointments, it goes without saying that good website design is so important for making the right impression for your target audience.

Website visitors make judgement calls in the blink of an eye and it’s estimated that one in five will leave and never return.

So, what elements will a well-designed website contain in 2017 that sets it apart and converts leads into paying customers?

Let’s click off the New Year with these top seven trends for website design:

 

1. Clarity 

SunnyVictory

 The key here is to strip away clutter and retain only those elements – be they images, navigation, copy and other content – that serve a purpose and help you to achieve your goals. 


 2. Authentic images

TheNest

The saying “a picture paints a thousand words” is well-worn, and for good reason. Images have the power to create an emotional response among your website visitors and hold their attention. There’s no better way to portray your business than through high-quality, authentic images that portray the real world and real people. These can be used in a full-width or full-screen layout for maximum effect.


 3. Flat design

CMSIT

Flat design is a minimalistic approach to design that highlights the importance of usability. It features clean, open space, crisp edges, bright colours and two-dimensional (flat) illustrations. The simple imagery makes it easy to understand the message, which takes away the need for too much copy.


 4. Video

Gold Digger

Homepage background videos do wonders for user engagement with your website. Not only can video tell a story of a product or service in a matter of seconds, it also helps send signals to search engines that your site contains rich media, thus boosting your site’s organic rankings. 


 5. Numbers

Covenant

Using authentic imagery in conjunction with real numbers to demonstrate your achievements lends a genuine quality to your website, and by extension, your business. Being specific and precise is the key. The numbers can reflect any aspect of your business, from the number of successful projects completed to the number of kilometres your vehicle fleet travels in a year.


 6. Minimal navigation

Busschau

There is a growing trend for the number of visible, main menu navigation items to be kept to the absolute minimum. That said, the navigation flow must create the most direct route to where users are supposed to end up. A confusing flow may result in losing valuable clicks or their desired action – such as sales. Whatever you decide, it’s important to keep Point 1 (above) in mind.


 7. Personal

Roger Knowles

In keeping with the trend of being authentic, it’s more important than ever to tell people who you are and what you believe in – and not just what you do. This lends credibility, gives your business a "face" and helps better connect you to your customers.

 

Sources: Creative Blocq, Smart Insights

 

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