Five of the best ways your website can survive a #NoConfidence vote

Aug 14, 2017
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It’s a hashtag that’s certainly got its fair share of airplay on social media over the past week or so.

As #NoConfidence dominated the Twittersphere and took over our Facebook timelines, it got us at the office wondering:

 

Were it to be put to a vote of no confidence, would your website come through with flying colours?
Or would is scrape through, with its reputation having taken a heavy knock?

What are you doing to ensure your users continue to “vote” for you - by engaging in your website, consuming your blog content, completing enquiry forms and requesting quotes?

Quite simply, if your website is not instilling a level of confidence and, as a result, trust among your users you’re missing out on a massive opportunity.

Because if they’re not “voting” for you, they’re “voting” for your opposition. That’s just the nature of the World Wide Web. The choice is endless.

So, to ensure your website gets the proverbial box ticked from your users - who are all potential clients - keep these ideas in mind: 

1. Appearance

It goes without saying that good website design is so important for making the right impression on your target audience. Website visitors make judgment calls in the blink of an eye and it’s estimated that one in five will leave and never return.

A good design, therefore, is vital to establishing trust with your visitors and giving them the confidence that they can do business with you.

 

2. Testimonials

Feedback from genuine customers in the form of testimonials or reviews is a great way to attract new business. Endorsements from recognisable companies or brands can also go a long way to cementing your credibility and telling prospects they can be confident that you can deliver on your promise.

 

3. Transparency

Website users don’t like any nasty surprises. By being transparent and answering their questions - be it through a clear privacy policy, a FAQ section or contact details - you can proactively answer a lot of questions they might have. In the process, you are giving them a clear signal that they can be confident in you.

 

4. Security

SSL is the pillar of our secure Internet and it protects your sensitive information as it travels across the world's computer networks. SSL is essential for protecting your website, even if it doesn't handle sensitive information such as credit cards.

It provides privacy, critical security and data integrity for both your websites and your users' personal information. It also creates trust by giving visual clues through browsers, such as a padlock icon, to make sure visitors know when their connection is secured.

 

5. Personality

By providing an address, telephone number and high-quality images of your office and employees you develop a sense of trust because you make your business authentic and more personal. It gives your users something to relate to. - Gregory Rule

 

 

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