‘Tis the season to go shopping . . . and if Black Friday was anything to go by, South Africans will be flocking to their favourite e-tailers in the coming weeks to make their Christmas purchases.
Convenience, better prices, more variety, no crowds, price comparisons . . . there are so many advantages to shopping online. But before you get ready to hit the “Buy Now” or “Add to Cart” button and complete your transactions, remember to check if the site is genuine and not one from a bogus online retailer.
Your website is a great way to promote and sell your products and services. However, in an online world where the limits of trust are constantly being tested, users may be forgiven for being sceptical about your offering if your website is not up to scratch.
When I was growing up, the saying went that when America sneezed the whole world caught a cold.
But, times they are a-changin', faster even than Bob Dylan himself could have imagined when he penned that classic in 1963.
Now we can easily replace America with a new superpower. And no, it’s not China. It’s Google.
I received some really good news this morning. It turns out there was no “pwnage” found on any of my email accounts. I have not been “pwned”!
You’re probably wondering why am I sharing this seemingly random piece of information with you. Well, because maybe you have been pwned - that’s right, pwned. Here's how to check. And, if you have, here's what you can do about it.
It’s a hashtag that’s certainly got its fair share of airplay on social media over the past week or so.
As #NoConfidence dominated the Twittersphere and took over our Facebook timelines, it got us at the office wondering:
Were it to be put to a vote of no confidence, would your website come through with flying colours?
Or would is scrape through, with its reputation having taken a heavy knock?
Another month, another damaging cyber attack unleashed across the globe.
According to Reuters the latest attack that appears to have targeted Ukrainian businesses could have been started at a Ukrainian accounting firm by a virus that got into a computer system via a “phishing” email.
The emails containing infected Word and PDF attachments were written in Russian and Ukrainian and were designed to lure people into opening them.
A recently released report has highlighted the growing importance of online content creation in the form of blogs, videos and SEO-driven content in business-to-business (B2B) marketing strategies.
The report by Hubspot entitled “State of Inbound 2017” reveals the top marketing and sales challenges and priorities businesses face today while examining new trends and channels that will soon affect the way we all do business.
Google’s Android has overtaken Microsoft Windows for the first time as the world’s most popular operating system (OS) in terms of total internet usage across desktop, laptop, tablet and mobile combined.
If a picture is worth a thousand words, as the old saying goes, how much is a moving picture worth?
Well, these days where companies are investing heavily in creating content to deliver their marketing messages – particularly for video and motion graphics - the answer may well be “priceless”.
Let’s set the scene. You’ve just moved into your company’s modern new offices. You can’t help but notice how the porcelain tiles in the reception area are gleaming under the down lighters and the company sign is sitting just right on the on the wall.
The indoor landscaping was worth the cost, you think to yourself, as you pass your smiling receptionist behind the polished wooden desk on the way to your spacious corner office. You’ve arrived, you hear your inner voice saying . . .
But your joy is to be short-lived.
WordPress is known for being one of the most popular and user-friendly website platforms available online, but this means it can also be more vulnerable to attacks than other content managed systems.
In the past few days, attacks on WordPress websites have spiked because of a vulnerability in software versions 4.7.0 and 4.7.1. The vulnerability, which is in the platform’s REST API, enables unauthenticated hackers to modify the content of any post or page within a WordPress site.
In the same way that you run your business in a professional way by dressing appropriately and being on time for appointments, it goes without saying that good website design is so important for making the right impression for your target audience.
Website visitors make judgement calls in the blink of an eye and it’s estimated that one in five will leave and never return.
So, what elements will a well-designed website contain in 2017 that sets it apart and converts leads into paying customers?
Starting this month Google will begin marking HTTP pages that collect passwords or credit cards on its Chrome browser as non-secure.
The move signals the company’s intention to help users browse the web safely and forms part of its long-term plan to mark all HTTP sites as non-secure.
The internet was brought to its knees recently following a sophisticated, highly distributed attack on Dyn, a US company that provides domain registration services.
The attack, in which some marquee websites such as Netflix, PayPal, the New York Times and Twitter were taken down temporarily, has left many wondering just how safe the internet really is and once again brought into sharp relief the importance of cyber security.
On the drive back from school the other day, my 7-year-old son picked up on an animated telephone conversation I was having with my dad, who is 70.
“Jeez, I just hope the song doesn’t stop,” jokes Damon Beard as he leans back in his big, bright red-backed chair, relaxed in jeans and tee shirt.
The East Coast Radio presenter is in Studio 1, and he’s craning his neck to check the Google Analytics which is displayed on one of four LCD screens at the entrance of station’s headquarters in Umhlanga.
Brace yourself for a ride into the future of entertainment!
Consumers, video and reality are going to come together in new and exciting ways that will transform the ways in which we consume and engage with content.
Your website should be the central hub where you add and publish new content which can be shared across your various channels – using videos, blog, social media, email newsletter and a host of other content marketing strategies. However, all your digital activities should point people back to your website, which if finely tuned and professional in its appearance will convert visitors into customers.
By being honest, proactive and engaging, the soft drink giant won the hearts and minds of Facebook users and turned a potential negative into a big positive.
At times it felt like Armageddon as storm after storm lashed the neighbourhood where I live and work, causing damage to property, roads and the landscape. Sand, stones, trees, litter, cars and sadly, even people, were washed away in the maelstrom.
For a couple of years now Google has been making big announcements for the spring, and they’ve usually revolved around mobile devices. In 2013 they announced Enhanced Campaigns, which did away with the old practice of creating separate desktop and mobile campaigns. Every year since then we’ve received more and more mobile ad types and features. This year is no different.
Google keeps on stressing mobile-first, which means that the look of the SERP (Search Engine Results Page) is changing in ways that favour mobile devices. Of course, paid ads need to adapt to the mobile-first world too, and Google has recently announced some new and fascinating changes to AdWords, rolling out over the next few months, that PPC (Pay Per Click) marketers need to think about seriously.
When you think of the word “selling”, what image pops into your head? For me, it used to be that of a middle-aged man in a brown suit and an attaché case filled with lots and lots of brochures.
Admittedly, that guy could have been my father, an old-school dyed-in the-wool salesman back in the day when selling was all about visiting customers in a particular geographical area - sometimes cold calling - and pitching products or services to the managers on the factory floor. Convincing them that their business would be better off buying stuff from him.
Fashions have changed and sales reps are now armed with iPads and smart phones, but what hasn’t changed is that direct selling will always be part of the mix. However, businesses – from large multinationals such as Microsoft to the shop around the corner - are increasingly focusing on content marketing to boost their bottom line. Why? Because it works.