A recently released report has highlighted the growing importance of online content creation in the form of blogs, videos and SEO-driven content in business-to-business (B2B) marketing strategies.
The report by Hubspot entitled “State of Inbound 2017” reveals the top marketing and sales challenges and priorities businesses face today while examining new trends and channels that will soon affect the way we all do business.
Google’s Android has overtaken Microsoft Windows for the first time as the world’s most popular operating system (OS) in terms of total internet usage across desktop, laptop, tablet and mobile combined.
If a picture is worth a thousand words, as the old saying goes, how much is a moving picture worth?
Well, these days where companies are investing heavily in creating content to deliver their marketing messages – particularly for video and motion graphics - the answer may well be “priceless”.
Let’s set the scene. You’ve just moved into your company’s modern new offices. You can’t help but notice how the porcelain tiles in the reception area are gleaming under the down lighters and the company sign is sitting just right on the on the wall.
The indoor landscaping was worth the cost, you think to yourself, as you pass your smiling receptionist behind the polished wooden desk on the way to your spacious corner office. You’ve arrived, you hear your inner voice saying . . .
But your joy is to be short-lived.
WordPress is known for being one of the most popular and user-friendly website platforms available online, but this means it can also be more vulnerable to attacks than other content managed systems.
In the past few days, attacks on WordPress websites have spiked because of a vulnerability in software versions 4.7.0 and 4.7.1. The vulnerability, which is in the platform’s REST API, enables unauthenticated hackers to modify the content of any post or page within a WordPress site.
In the same way that you run your business in a professional way by dressing appropriately and being on time for appointments, it goes without saying that good website design is so important for making the right impression for your target audience.
Website visitors make judgement calls in the blink of an eye and it’s estimated that one in five will leave and never return.
So, what elements will a well-designed website contain in 2017 that sets it apart and converts leads into paying customers?
Starting this month Google will begin marking HTTP pages that collect passwords or credit cards on its Chrome browser as non-secure.
The move signals the company’s intention to help users browse the web safely and forms part of its long-term plan to mark all HTTP sites as non-secure.
The internet was brought to its knees recently following a sophisticated, highly distributed attack on Dyn, a US company that provides domain registration services.
The attack, in which some marquee websites such as Netflix, PayPal, the New York Times and Twitter were taken down temporarily, has left many wondering just how safe the internet really is and once again brought into sharp relief the importance of cyber security.
On the drive back from school the other day, my 7-year-old son picked up on an animated telephone conversation I was having with my dad, who is 70.
“Jeez, I just hope the song doesn’t stop,” jokes Damon Beard as he leans back in his big, bright red-backed chair, relaxed in jeans and tee shirt.
The East Coast Radio presenter is in Studio 1, and he’s craning his neck to check the Google Analytics which is displayed on one of four LCD screens at the entrance of station’s headquarters in Umhlanga.
Brace yourself for a ride into the future of entertainment!
Consumers, video and reality are going to come together in new and exciting ways that will transform the ways in which we consume and engage with content.