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Five of the best ways your website can survive a #NoConfidence vote

Aug 14, 2017
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It’s a hashtag that’s certainly got its fair share of airplay on social media over the past week or so.

As #NoConfidence dominated the Twittersphere and took over our Facebook timelines, it got us at the office wondering:

 

Were it to be put to a vote of no confidence, would your website come through with flying colours?
Or would is scrape through, with its reputation having taken a heavy knock?


What are you doing to ensure your users continue to “vote” for you - by engaging in your website, consuming your blog content, completing enquiry forms and requesting quotes?

Quite simply, if your website is not instilling a level of confidence and, as a result, trust among your users you’re missing out on a massive opportunity.

Because if they’re not “voting” for you, they’re “voting” for your opposition. That’s just the nature of the World Wide Web. The choice is endless.

So, to ensure your website gets the proverbial box ticked from your users - who are all potential clients - keep these ideas in mind: 

1. Appearance

It goes without saying that good website design is so important for making the right impression on your target audience. Website visitors make judgment calls in the blink of an eye and it’s estimated that one in five will leave and never return.

A good design, therefore, is vital to establishing trust with your visitors and giving them the confidence that they can do business with you.

 

2. Testimonials

Feedback from genuine customers in the form of testimonials or reviews is a great way to attract new business. Endorsements from recognisable companies or brands can also go a long way to cementing your credibility and telling prospects they can be confident that you can deliver on your promise.

 

3. Transparency

Website users don’t like any nasty surprises. By being transparent and answering their questions - be it through a clear privacy policy, a FAQ section or contact details - you can proactively answer a lot of questions they might have. In the process, you are giving them a clear signal that they can be confident in you.

 

4. Security

SSL is the pillar of our secure Internet and it protects your sensitive information as it travels across the world's computer networks. SSL is essential for protecting your website, even if it doesn't handle sensitive information such as credit cards.

It provides privacy, critical security and data integrity for both your websites and your users' personal information. It also creates trust by giving visual clues through browsers, such as a padlock icon, to make sure visitors know when their connection is secured.

 

5. Personality

By providing an address, telephone number and high-quality images of your office and employees you develop a sense of trust because you make your business authentic and more personal. It gives your users something to relate to. - Gregory Rule

 

 

Global attack may have started with 'phishing' email

Jun 28, 2017
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Another month, another damaging cyber attack unleashed across the globe.

According to Reuters the latest attack that appears to have targeted Ukrainian businesses could have been started at a Ukrainian accounting firm by a virus that got into a computer system via a “phishing” email.

The emails containing infected Word and PDF attachments were written in Russian and Ukrainian and were designed to lure people into opening them.

Digital strategy: Are you 'hanging out' with your prospects?

Jun 23, 2017
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A recently released report has highlighted the growing importance of online content creation in the form of blogs, videos and SEO-driven content in business-to-business (B2B) marketing strategies.

The report by Hubspot entitled “State of Inbound 2017” reveals the top marketing and sales challenges and priorities businesses face today while examining new trends and channels that will soon affect the way we all do business.

End of an era as Android eclipses Windows

Apr 04, 2017
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Google’s Android has overtaken Microsoft Windows for the first time as the world’s most popular operating system (OS) in terms of total internet usage across desktop, laptop, tablet and mobile combined.

Apr 04, 2017

Motion graphics: Why showing is sometimes better than telling

Mar 31, 2017
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If a picture is worth a thousand words, as the old saying goes, how much is a moving picture worth?

Well, these days where companies are investing heavily in creating content to deliver their marketing messages – particularly for video and motion graphics - the answer may well be “priceless”.

Hacking: It's all about reducing the risk

Feb 28, 2017
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Let’s set the scene. You’ve just moved into your company’s modern new offices. You can’t help but notice how the porcelain tiles in the reception area are gleaming under the down lighters and the company sign is sitting just right on the on the wall.

The indoor landscaping was worth the cost, you think to yourself, as you pass your smiling receptionist behind the polished wooden desk on the way to your spacious corner office. You’ve arrived, you hear your inner voice saying . . .

But your joy is to be short-lived.

How to keep your WordPress website more secure

Feb 13, 2017
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WordPress is known for being one of the most popular and user-friendly website platforms available online, but this means it can also be more vulnerable to attacks than other content managed systems.

In the past few days, attacks on WordPress websites have spiked because of a vulnerability in software versions 4.7.0 and 4.7.1. The vulnerability, which is in the platform’s REST API, enables unauthenticated hackers to modify the content of any post or page within a WordPress site.

Top 7 website design trends for 2017

Jan 12, 2017
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In the same way that you run your business in a professional way by dressing appropriately and being on time for appointments, it goes without saying that good website design is so important for making the right impression for your target audience.

Website visitors make judgement calls in the blink of an eye and it’s estimated that one in five will leave and never return.

So, what elements will a well-designed website contain in 2017 that sets it apart and converts leads into paying customers?

Will your site pass Google Chrome's new security test?

Jan 10, 2017
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Starting this month Google will begin marking HTTP pages that collect passwords or credit cards on its Chrome browser as non-secure.

The move signals the company’s intention to help users browse the web safely and forms part of its long-term plan to mark all HTTP sites as non-secure.

Attack shows another chink in the internet’s fragile armour

Nov 09, 2016
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The internet was brought to its knees recently following a sophisticated, highly distributed attack on Dyn, a US company that provides domain registration services.

The attack, in which some marquee websites such as Netflix, PayPal, the New York Times and Twitter were taken down temporarily, has left many wondering just how safe the internet really is and once again brought into sharp relief the importance of cyber security.

How coding gives kids ‘superpowers’ to better handle life

Nov 16, 2016
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On the drive back from school the other day, my 7-year-old son picked up on an animated telephone conversation I was having with my dad, who is 70.

“Just open Google Chrome and type in google.co.za and then type in what you’re looking for in the search box,” I told my dad, secretly wishing I had the patience of a call centre support agent.

How Damon Beard drives his show using the power of digital media

Sep 30, 2016
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“Jeez, I just hope the song doesn’t stop,” jokes Damon Beard as he leans back in his big, bright red-backed chair, relaxed in jeans and tee shirt.

The East Coast Radio presenter is in Studio 1, and he’s craning his neck to check the Google Analytics which is displayed on one of four LCD screens at the entrance of station’s headquarters in Umhlanga.

Sep 30, 2016

Look out! The next entertainment revolution is here

Sep 16, 2016
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Brace yourself for a ride into the future of entertainment!

Consumers, video and reality are going to come together in new and exciting ways that will transform the ways in which we consume and engage with content.

Infographic: Why your website is the centre of your digital marketing universe

Aug 15, 2016
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Your website should be the central hub where you add and publish new content which can be shared across your various channels – using videos, blog, social media, email newsletter and a host of other content marketing strategies. However, all your digital activities should point people back to your website, which if finely tuned and professional in its appearance will convert visitors into customers.

Coca-Cola grabs social media gold medal in Durban beach clean-up

Aug 11, 2016
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By being honest, proactive and engaging, the soft drink giant won the hearts and minds of Facebook users and turned a potential negative into a big positive.

A week before the start of the 2016 Olympic Games in Rio the mother of all rainstorms battered the greater Durban area, leaving a trail of destruction in its wake.

At times it felt like Armageddon as storm after storm lashed the neighbourhood where I live and work, causing damage to property, roads and the landscape. Sand, stones, trees, litter, cars and sadly, even people, were washed away in the maelstrom.

5 changes coming to Adwords that will have a big impact on your online marketing

Aug 01, 2016
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For a couple of years now Google has been making big announcements for the spring, and they’ve usually revolved around mobile devices. In 2013 they announced Enhanced Campaigns, which did away with the old practice of creating separate desktop and mobile campaigns. Every year since then we’ve received more and more mobile ad types and features. This year is no different.

Google keeps on stressing mobile-first, which means that the look of the SERP (Search Engine Results Page) is changing in ways that favour mobile devices. Of course, paid ads need to adapt to the mobile-first world too, and Google has recently announced some new and fascinating changes to AdWords, rolling out over the next few months, that PPC (Pay Per Click) marketers need to think about seriously.

From hunting to harvesting

Jul 08, 2016
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When you think of the word “selling”, what image pops into your head? For me, it used to be that of a middle-aged man in a brown suit and an attaché case filled with lots and lots of brochures.

Admittedly, that guy could have been my father, an old-school dyed-in the-wool salesman back in the day when selling was all about visiting customers in a particular geographical area - sometimes cold calling - and pitching products or services to the managers on the factory floor. Convincing them that their business would be better off buying stuff from him.

Fashions have changed and sales reps are now armed with iPads and smart phones, but what hasn’t changed is that direct selling will always be part of the mix. However, businesses – from large multinationals such as Microsoft to the shop around the corner - are increasingly focusing on content marketing to boost their bottom line. Why? Because it works.

Web security: Prevention is better than cure

May 24, 2016
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As the long summer days give way to early sunsets and colder weather, the massive marketing machines of the pharmaceutical companies have gone into overdrive.

On TV, radio, online and in print we are being bombarded with adverts promoting flu shots, vitamins and supplements as we head into winter. We are also constantly being reminded to stock up on fresh fruit and veggies to stay healthy and keep the flu at bay. Prevention is better than cure is the mantra of the season.

Staying on top of our personal wellness is important because it allows us to keep up with our busy work and life schedules. If our immune systems were to become compromised, our schedules are interrupted, leading to downtime.

For many of us, one of our key allies in simplifying our lives is technology. But have you given much thought to what may happen if the systems that drive the technology we use were to become compromised?

May 24, 2016

Your Logo Colour - What It Means to Customers

Apr 12, 2016
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When it comes to identifying your brand, your logo is probably the first thing your customers will think of.

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design—and specifically its colors—have more bearing on your customers’ opinions than you might think.

3 Quick Tips for Better Local SEO

Apr 01, 2016
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The battle between websites can get downright fierce in some industries while other verticals require very little to rank or outperform their online competition.


In either business scenario, there are three easy, but proven effective website changes companies can make to gain the upper hand on their less-optimized competition in the local search market.


1. GMB SITE MIRRORING

Many people set up Google My Business (GMB) listings, stuff a few keywords in the description and call it good. There are actually several things you can do to further optimize your GMB listing and how it works with your website. One of which is structure mirroring. When you set up your GMB listing you are given the option to select categories. Let’s say that you are a digital marketing company and you choose:

  • Web Design
  • Internet Marketing Service
  • Marketing Agency

5 Ways To Love Your Website

Jan 22, 2016
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The Importance of Maintaining Your Website

Is your website living up to expectations? Is it driving traffic and revenue for your business? Are you getting a solid return on your website investment? If you answered no to any of these questions, read on. This prescription may be just what the doctor ordered.

But you may be thinking to yourself, I did everything right. I got a professional company to design a great looking website and did some SEO work to help make sure I had the right focus and content. But it just isn’t producing like I expected.

The problem is a common one. I call it the “build it and forget it” syndrome. You work really hard at creating a beautiful and engaging website, but then get busy and move on to other things letting your website languish and lose its lustre.

But it doesn’t have to be that way.

Show Your Website Some Love – And it will Love you Back

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