a website is an essential investment for small and micro businesses.

Why every small business needs a website

Solopreneurs. Mompreneuers. Mom-and-pop shops. One-man bands. Man-with-a-van-with-a-plan. Call them what you like, small and micro enterprises are important to our economy. They create jobs, drive innovation and foster growth. But to grow, these businesses need to market their products and services. A website is a critical tool to make this happen. It’s like having aRead more

seo and google ads are effective digital marketing strategies

Which is better: SEO or Google Ads?

There’s a common misconception that simply having a website is enough to attract visitors and customers. That it’s something that can be created and then left alone.   In reality, though, if you’re looking to grow your client base and improve revenue, building a website is just the first step in creating an online presence.  ToRead more

Marketers are questioning the impact that ChatGPT will have on the industry.

ChatGPT: Marketing experts weigh in on the impact of the AI chatbot

“The Robots are Here”. Digital entrepreneur Brian Clark summed it up perfectly in the subject line of his newsletter about ChatGPT, a generative artificial intelligence (AI) chatbot that enables users to simulate human-like conversations with an AI application. As one of the hottest trending tools in the digital space right now, business owners and marketersRead more

php 8 upgrade

PHP 8 upgrade: We answer all your questions

What is PHP? PHP is a popular general-purpose scripting language that is especially suited to web development. About 77% of all active websites on the internet use PHP. All WordPress website sites run on PHP. PHP versions have a lifecycle of about three years, after which they are no longer supported. How do I knowRead more

link building is an important element of off-page SEO

SEO services: 5 reasons why you need to invest in website optimisation (with data and examples)

As a business owner or marketer, this may sound obvious. But here goes: Generating website traffic and leads is the biggest marketing challenge you face right now. In this post, we’ll share how investing in SEO services can help you achieve online visibility and lay the foundation for generating leads for your business. In theRead more

POPI Act website privacy policy

POPI Act: Is your website compliant?

South Africa’s Protection of Personal Information Act affects how you, as a website owner, may use cookies and track visitors online. If your website, company or organisation is located in South Africa and you process personal information, you are legally obliged to comply with the new regulations. Moreover, if your website is not located inRead more

how to ask for a Google review

Why Google reviews matter (plus 5 easy ways to get them)

Google reviews matter to your business. Perhaps more than you realise. Did you know, for example, that Google factors reviews into its local ranking algorithm? So while good reviews on Google improve your reputation, they also help you get an edge over your competitors in local search rankings. The Google My Business website says: ”MoreRead more

how to add a new post tp your WordPress website

How to add a new post to your WordPress website in 7 easy steps

The great thing about a website that’s built on a Content Management System (CMS) is that it’s nimble. It uses software to help you create, edit and publish content without having to know how to code – or even how coding works. More than half of all websites are built using a CMS. One ofRead more

An FAQ page can be useful for your website visitors

Create value for your website visitors with an FAQ page

A Frequently Asked Questions (FAQ) page that is well constructed and used to its fullest potential can be one of the most visited pages on your website. Every day millions of curious people take to the internet to find answers to the burning questions they have. Some may be very specific search queries. Others mayRead more

planning for website revamp

Website update: How a revamp will boost your digital marketing

Your company website is an asset. It’s an integral part of your business’s marketing mix. If it is not working optimally, it can hamper your marketing efforts and harm your brand. In the blink of an eye, a website can become outdated. Irrelevant to your audience. In need of a revamp. If you haven’t doneRead more